Key Responsibility Areas
Technical
Performance &
Acquisition
1. Achieve periodic Performance Marketing and Lead Nurturing goals
at an optimal cost across multiple sources Search, Display, Social,
Native, Programmatic, Email/ SMS Partnership and Affiliate platforms
2. Formulate and execute the customer acquisition strategy to drive
traffic, retargeting, repeat purchase and cross-sell
3. Strategize all aspects of digital campaigns campaign from conceptualization, to
budget planning, research, targeting, account structuring, copy and creative,
Ad Rank improvisations, conversion funnel optimization, customer acquisition cost
management, channel attribution and A/B testing.
4. Manage investments on campaigns on marketplaces such as
Amazon Marketing Services.
5. Understand user behaviour during acquisition, conversion, and
retention stages. Build relevant workflows by segmenting the user
base appropriately to identify opportunity areas in the user's lifecycle
6. Work with the digital agency to optimize media buying decisions by
using vast sources of data campaign reports, internal databases,
competitor analysis and market intelligence
7. Own and maintain site analytics, metrics around user web journey till
conversion.
8. Analyse and evaluate end-to-end customer experience across
multiple channels and customer touch points.
9. Perform extensive campaign analysis daily, weekly, monthly to find
growth opportunities.
Organic 1. Conduct keyword research & align with marketing and business objectives to
execute the SEO strategies covering on-page, off-page & tech optimisation in
close coordination with partner agency to drive incremental organic traffic &
conversions
2. Conceptualize content inform of Blogs, editorials & closed forum content postings
in-line with campaigns/priorities
Social &
Influencer
1. Conduct keyword research & align with marketing and business objectives to
execute the SEO strategies covering on-page, off-page & tech optimisation in
close coordination with partner agency to drive incremental organic traffic &
conversions
2. Conceptualize content inform of Blogs, editorials & closed forum content postings
in-line with campaigns/priorities
Job Description
Human Resources Department 2
Reporting 1. Lead the reporting, monitoring, tracking for different initiatives & also publish
appropriate performance dashboards
2. Analyse and deliver periodic reports to the management
3. Any other role or business activity that may be required by the management from
time to time
Behavioural
Functional Skills 1. Hands on experience with Performance and Growth marketing from start.
2. Clear ability to drive agency partners, manage timelines and negotiations
3. Broad understanding of end consumer with some experience in B2B Digital
Marketing.
4. Ability to tie business and brand goals to digital marketing outcomes.
Personal Skills 1. Strong with written and verbal communication
2. Multi-Tasking Good Project Management Skills
3. Good Analytical skills

NA

• SEO
• Performance Marketing
• Sales Funnel