Business Head – Aaro Ananda - ABP Pvt Ltd (Anandabazar Patrika)

  • Kolkata, West Bengal, India
  • Apply by: Jan 01, 2026
  • 1 Vacancy
  • Local Candidates (India)
  • Salary: 3000000 INR - 4000000 INR
  • Experience: Year
  • Full Time/Permanent
  • Work from Home
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Job Description

 

Overall responsibility of a new digital media product of ABP Group, one of India’s leading media brand

 

  1. Managing the broad functions:
    1. Marketing (with high emphasis on digital marketing)
    2. Product / Brand Management
  • Subscription through Pay-wall management
  1. Sales Strategy. Responsible for acquisition, engagement and retention of customers
  2. Market research and analysis
  3. Data Analysis, Visualization, Interpretation
  • P&L Management of the product

 

 

  1. As a Business Head, the incumbent have to work closely with

 

  1. The Content team to
    1. Identify and build the content strategy
    2. Build new content centers
  • Maintain and grow traffic

 

 

  1. The Product team to
  1. Define product road map with product requirements and underlying strategies
  2. Conceptualize, innovate, develop, deploy & monitor product development
  • Collaborate with various teams such as Technology, Design and Marketing for core product development. Also, collaborate with marketing and sales teams to define the go-to-market strategy and new product
  1. Responsible for user acquisition, engagement and retention
  2. Define success metrics and reporting needs to monitor post- launch performance
  3. Build and lead the team to deliver on the products and services
  • Analyze data to understand user behavior and use the insights to continuously improve the product

 

  1. The Technology team to ensure that product vision is translated into a technology product
  2. The SEO team to identify the SEO content strategy
  3. Manage and build relationships with our technology partners, content partners and others
  4. Social Media marketing :- Facebook, Twitter, Blogs, Online communities
  5. PPC, Display Ad campaigns, CPC, CPL, CPM, CPA.
  6. ATL, BTL, Activations to promote website
  7. Responsible for P&L of the project
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