Business Head – Aaro Ananda - ABP Pvt Ltd (Anandabazar Patrika)
- Kolkata, West Bengal, India
- Apply by: Jan 01, 2026
- 1 Vacancy
- Local Candidates (India)
- Salary: 3000000 INR - 4000000 INR
- Experience: Year
- Full Time/Permanent
- Work from Home
Job Description
Overall responsibility of a new digital media product of ABP Group, one of India’s leading media brand
- Managing the broad functions:
- Marketing (with high emphasis on digital marketing)
- Product / Brand Management
- Subscription through Pay-wall management
- Sales Strategy. Responsible for acquisition, engagement and retention of customers
- Market research and analysis
- Data Analysis, Visualization, Interpretation
- P&L Management of the product
- As a Business Head, the incumbent have to work closely with
- The Content team to
- Identify and build the content strategy
- Build new content centers
- Maintain and grow traffic
- The Product team to
- Define product road map with product requirements and underlying strategies
- Conceptualize, innovate, develop, deploy & monitor product development
- Collaborate with various teams such as Technology, Design and Marketing for core product development. Also, collaborate with marketing and sales teams to define the go-to-market strategy and new product
- Responsible for user acquisition, engagement and retention
- Define success metrics and reporting needs to monitor post- launch performance
- Build and lead the team to deliver on the products and services
- Analyze data to understand user behavior and use the insights to continuously improve the product
- The Technology team to ensure that product vision is translated into a technology product
- The SEO team to identify the SEO content strategy
- Manage and build relationships with our technology partners, content partners and others
- Social Media marketing :- Facebook, Twitter, Blogs, Online communities
- PPC, Display Ad campaigns, CPC, CPL, CPM, CPA.
- ATL, BTL, Activations to promote website
- Responsible for P&L of the project
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