DMP Activation Specialist - Publicis Groupe

  • Kuala Lumpur, Kuala Lumpur, Malaysia
  • Apply by: Jan 01, 2026
  • 1 Vacancy
  • Any Candidate Globally
  • Shift: First Shift (Morning)
  • Career Level: Experienced Professional
  • Degree: Graduate
  • Experience: Year
  • Full Time/Permanent
  • Work from Office
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Job Description

Company Description

Publicis Emil is a bespoke global agency within Publicis Groupe for Mercedes-Benz, the #1 premium automotive brand in the world to handle all marketing activity for Mercedes-Benz, from advertising to digital experience, to data science and CRM, to dealer communications.


Job Description

The DMP Activation Specialist will be supporting the operational usage of the Data Management Platform (DMP) across 17 markets including:

  • DMP campaign set-up and campaign management
  • Implementation of all local markets DMP requests for existing use cases and segments
  • Consult on tracking and consistency in taxonomy
  • Understand product development and support rollout of new functionalities
  • Partner sites and local applications integration
  • Adobe target activities setup and monitoring
  • Use cases development support to markets
  • Cross platform knowledge for integration (DMP, AEM)
  • Setting up use case related assets in AEM
  • Support DMP consultant and the local digital analysts in adobe target segments monitoring, defining monitoring requirements for target, new use cases and segments development for onsite, optimization.
  • Collaborate with partners in relation with adobe target approval processes
  • Technical knowledge support for markets with campaign preparations and planning

Qualifications

  • Min. 3+ years of relevant experience in digital data management, web analytics and/or web personalisation
  • Knowledge of data management platform technology (sales force audience studio is a plus)
  • Knowledge of mar-tech technology stack (CRM, DMP, Onsite Personalisation, Web CMS, etc)
  • Knowledge and experience with Adobe Target and Adobe Experience cloud tools would be a plus
  • Strong organisation skills and deadline orientated
  • Strong communication skills –necessity to explain possibilities and to understand request
  • Ability to support strategy decisions with platform expertise (Relevant experience with web analytic sand web personalisation)
  • Programmatic experience (coming from media agency)
Benefits
AL,MC, Medical Benefits, Dental, Optical Group term life insurance, phone allowance, birthday leave 
Skills Required
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