Publicis Emil is a bespoke global agency within Publicis Groupe for Mercedes-Benz, the #1 premium automotive brand in the world to handle all marketing activity for Mercedes-Benz, from advertising to digital experience, to data science and CRM, to dealer communications.

• As Salesforce marketing Cloud (SFMC) Senior Developer you will be responsible to adopt the Regional technical Use Case Blueprints to local market needs with focus on technical consulting and optimization aspects. For being successful in this role you shall have a good technical understanding of local market configuration needs by identification and prioritization of technical bottlenecks and consult on the right usage of the product paired with hands-on quick fixes in the markets
• In this role you will be consulting the markets and region on the technical design of a regional customer journey and support 17 globally distributed local markets to achieve the optimal use of the implemented SFMC solution and a high degree on local adaptation, and encourage common governance and reusability across the markets.
• You will be the technical interface to Salesforce CRM implementation partner to prioritize and highlight technical issues as well as dependencies. You will align with the regional team on architectural discussions to be able to consult markets on overall external integration strategy, Data Management Platform (DMP), best practices & governance of SFMC implementation, and contribute in return a prioritized list of technical issues and dependencies from the 17 markets

• Thorough understanding of the business requirements on customer journeys.
• Adopt regional Technical Design to local technical implementation of journeys, segmentation, reporting, landing pages and integrations
• Technical introduction of regional customer journey to the markets, responsible for its technical adoption and local rollout
• Creation of automations, activities, queries to support the SFMC data model and data transfers in the local markets
• Maintaining clean data, blacklists, subscriber lists, preference center options (handover to ops team)
• Creation of SQL and segmentation to support local use cases rollout
• Walkthrough of the technical designs to market teams and provide support, if needed.
• Hands On technical implementation skills for quick fixes (for enhanced implementation there will be technical team in place, but it would be important to raise efficient technical issues, prioritize and followup on them)
• Support on implementation of DMP and other integrations like the landing page platform
• Consulting on new segmentation models
• Consult on report creation and analytics including external data export and integration
• Scripting for landing pages, emails