The sales call is easier when your marketing initiative works great. The marketing is easier when your product's value proposition is great. Building your product's value proposition is easier when it truly solves real problems. And solving real problems is easier when you take time to understand the sentiment and strategise the business.

Here's the thing about selling.

Not every single customer we've met needs our proposal. A good proposal must be very crisped and detailed, that answers the customer's genuine requirement. And it takes a lot of time and creativity to create one. The last thing we want to do is to send a proposal without knowing exactly what the customer's need, and that proposal gets thrown away just like that. Stay calm and get the fundamentals right first before we press that selling button.