The Year in Search by Google reveals a surge in interest in entrepreneurship. In 2021, people searched for 'how to start a business' more than 'how to get a job.'
During the pandemic, people formed enterprises for a variety of reasons, ranging from economic necessity to the development of innovative sectors to simply having extra time during the lockdown. According to some data, many left their employment during the pandemic to create their own enterprises, despite high labour turnover and salary demands in fields like retail and hospitality.
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