The Indian ecommerce industry is expected to cross $100 billion in the next three to four years from the current $30 billion. This growth would require constant innovation driven largely by technology where users of digital commerce can transact on these platforms with greater ease.

It is with this goal in mind that Flipkart, India’s leading ecommerce marketplace, is driving innovation both from within the company and collaborating with outside players.

Jeyandran Venugopal, Chief Product and Technology Officer, Flipkart, says, “Taking the digital economy in our country into the next orbit will require the efforts of more than one company. We strongly believe digital businesses thrive on innovation, especially when there is a differentiation with new thoughts or paradigms.”

Over the last 14 years or so, the domestic ecommerce industry has undergone various changes, primarily driven by technology. Flipkart has been constantly driving innovation as it seeks to implement new ideas.

The company has created several structured programmes to help unleash creativity without the fear of failure. “Innovation quotient can be blunted if one start’s focusing only on delivering on things what they already know. We want to change that,” he added.

Read more at: https://yourstory.com/2021/03/flipkart-driving-tech-innovation-employees-startups-students