Kunjal Kamdar has been working in the space of sourcing, hiring and employer branding since over a decade. He has pursued PGCHRM from the prestigious XLRI, Jamshedpur. He is rated among top HR influencers on Social Media according to SHRM since 2015. He has conducted Social Media and Personal Branding workshops for over 1000+ students across India.

Currently working as Global Employer Branding Lead in Pune. Blogging is his real passion. He is the Author of 100000+ hits Blog – “Rambling HR“. He loves sharing his passion employer branding and employee advocacy with others in the community.

How’s the Employer Branding and Employee Advocacy is even more important in the current situation?

“No matter what an organisation does in these tough times, good or bad; employees will never forget it”.Employer Brand is nothing but employer’s reputation and Employee Advocacy is the promotion of that reputation by the employees. As stated in the opening sentence, no matter what a company does in these times, employees will never forget it. Extraordinary times such as these define a company’s brand. It’s a great opportunity for companies to re-visit their Value statements published on their website and live those. Companies which are doing it need not worry about their brand. Employees will surely and willingly promote their brand.

What, according to you, have been the top innovations in HR in the last five years that have helped amplified employee experience that added positively to the employer branding?

HR Tech has really evolved in the last 5 to 10 years. There have been few notable innovations in the HR space, but the one which has changed the landscape is the innovations in the employees experience space. The various touchpoints in the candidate and employee journey has evolved and tech is playing a vital role in enhancing their experience. Example: On boarding is no longer boring!!

The experience that candidates and employees are getting is also being reflected through employee advocacy. This is then converted into positive and effective employer branding experience.

How have HR innovative practices played a crucial role in safeguarding the business interest, employee’s safety, and their interests, along with learning out of this crisis?

I think CHRO’s and HR Tech is playing a vital role in safeguarding the business interest. This combination has surely enhanced the role of HR function and has created a seat at the all-important business table. HR Analytics is helping business to make informed decisions based on data and facts and also predict the trends. Perception based decisions are decreasing, which is a good sign.

Employee Well-being is more important than ever. Due to this crisis, companies now focusing on this more seriously. HR has a crucial role in picking this and creating programs which will safeguard the health and safety of the all-important assets of the company ie Employees.

What challenges do you foresee Human Resources as a function might face in the future in the corona economy?

I see more opportunities than challenges. An opportunity in the space of recruitment. How can we attract and engage talent virtually? An opportunity in the space of On-boarding. How can we engage new joiners virtually? An opportunity in the space of Learning Development. How can we making learning fun, effective and impart knowledge virtually? An opportunity for HR Operations. How can we leverage technology to serve various needs of employees virtually? This is never ending!! Each of the HR functions has this unique opportunity to leverage tech and still be connected with employees and show that they are valued and taken care of.

But if want to know one key challenge during COVID times, I would say

And we as HR professionals must ensure that managers engage with them and connect them back in virtual world. Those who are alone will get support system due to this effort, otherwise employees may feel depressed and scared in this uncertain world.

From your experience, how can HR professionals build their personal brand and change negative, outdated perceptions of the human resource function to gain more influence and impact?

“Believe in yourself and your profession”. We as HR professionals can’t change negative perceptions unless we believe in ourselves and our profession. We are here for a purpose and until we don’t value it, we can’t expect others to value us. This current crisis is a great opportunity to turn it around and create a positive impact in the way we handle the situation, the way we show empathy, the way to create employee centric policies, the way we build and grow the company together.

To be honest, we have amazing HR Superstars in the industry, but they are scattered. We need to unite them and build a strong HR community. It’s a process, the sooner we work towards it, and the faster we will be able to create more influence and impact.

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